Hi, great to see you here!

I’m Alex, the founder, drone pilot and editor based in Sweden but forever pursuing the “digital nomad” lifestyle.

After a couple of years in Qingdao, China for 印象视觉, a wedding and fashion photo studio where I worked on marketing material, composition and post-processing, I returned to Sweden for a job with Meta for the EMEA market as a marketing expert.

Armed with several years of experience working with FB/IG advertisers (media agencies and CEO’s directly), I’m eager to put more of a focus on the creative aspects of marketing rather than the purely technical.

Why Yinxa Visual Impression?

Often drone pilot videographers and services focus entirely on the “spec sheet” of a job. The framerate, the resolution, the boring details of the machinery behind the work.

My focus is on what truly captures peoples attention, in a marketing sense as well as a human sense. This is emotion, “vibes”, creating a dream or desire that one can become lost in, if only for 60 seconds.

This is the “Dunning-Kruger” curve of marketing. On the low and medium end, businesses focus hard on the product details, on the specs, on the value for money or comparisons with competitors.

But when we come to the upper end of marketing strategy, especially for luxury brands, this becomes irrelevant. What matters to the customer goes beyond spec sheets or features.

At this level what truly captures attention, is raw human desire and creating the dream of what kind of life could be attained, or how life could be enriched by new experiences and opportunities.

We don’t create advertisement videos.
We create dreams.

Reach out to us today and share yours.